"For TuckedIn, sleep isn’t boring, it’s a vibe. We partnered with TuckedIn to create a series of digital content that matched this energy — fun, scroll-stopping, and digital-first. From quirky narrative-driven shorts to relatable UGC-style content, each piece was designed to do more than just show a product. It had to spark curiosity, explain features in an entertaining way, and feel native to social media."