"For Odeon’s first-ever digital campaign, we created a heartfelt series inspired by nostalgia and tradition — “Nani ke Nuskhe.” Centered around their turmeric and yogurt scrub, the films celebrate the timeless beauty rituals passed down through generations, reimagined through the lens of modern skincare.
We produced two digitals ads — one in English and one in Hindi — to connect with audiences across markets, along with vertical social media edits and a professional photoshoot that tied the campaign together visually."